Heat maps, due to their versatility, can be used in a variety of situations - for example, when you need to create a user-friendly website interface or build a sales funnel. You can also make sure that the content on the site is interesting to users in many other cases. With their help, you can quickly determine the areas of interest of users. Where can you find more information about this?
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I am sure that you will be able to find many heat maps in the google search, although as they have told you in the comments, the ones that really work are the paid ones, the free ones will serve you indefinitely, and I also see in a comment that they have recommended you a company dedicated to it, try testing with it to see how it goes
Now this technology is actively developed. Thus, you can visually analyze where users first come to your site. Especially if they came to your site for the first time. So you can edit your site to make it more user friendly.
Heatmaps provide https://creabl.com/service/heatmaps data that allows us to know how and where users interact with the site. Although in fact the most important thing is the interpretation that we make from this data. Depending on what your goal is, you can interpret and therefore direct this data in the desired direction and goals. Specifically in this case, to improve the web conversion of users.
what you say is very true, heat maps are used to analyze a web page and also allow exhaustive monitoring of the behavior of visits to the web page, in addition to many more features, try searching in the google search engine " get map of heat for my web page" or something similar, I suppose that a professional dedicated to it should appear who can provide you with some service
heat maps are usually widely used but mostly by experienced people or very involved in that subject, average people have no idea what it even means, look for more information in google search, there you have thousands of amounts of data of information regarding this